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From Beginner to Pro: Unleashing the Potential of Google Ads Strategies

Kieran AMS • August 28, 2024

Are you a business owner or marketer looking to take your Google Ads strategies to the next level? Look no further. In this article, we will guide you from beginner to pro, equipping you with the knowledge and skills to unleash the full potential of your Google Ads campaigns.


With Google Ads being one of the most powerful advertising platforms available today, it's crucial to understand how to maximize its effectiveness. From keyword research to ad writing, campaign optimization to budget management, we will cover it all. 


By implementing the right strategies, you can drive targeted traffic to your website, increase brand visibility, and ultimately boost your bottom line. Whether you're new to Google Ads or have some experience under your belt, this article is designed to help you level up your advertising game. 


So, buckle up and get ready to take your Google Ads strategies to new heights. From optimizing your ad copy to analyzing campaign performance, we will provide you with the insider tips and tricks you need to succeed. Let's dive in and unlock the true potential of Google Ads.


Why Google Ads is important for businesses

Google Ads has revolutionized the world of online advertising. With billions of searches conducted on Google every day, businesses have the opportunity to reach their target audience like never before. But why is Google Ads important for businesses?


First and foremost, Google Ads allows you to reach people who are actively searching for products or services related to your business. Unlike traditional advertising methods, where you're essentially casting a wide net and hoping to catch some leads, Google Ads allows you to target specific keywords and show your ads only to people who are interested in what you have to offer.


In addition to targeting, Google Ads provides a range of tools and features that allow you to track and measure the success of your campaigns. This data-driven approach enables you to optimize your ads, budget, and targeting to get the maximum return on your investment. Google Ads also offers various ad formats, including search ads, display ads, and video ads, giving you the flexibility to choose the format that works best for your business.


Understanding the different types of Google Ads campaigns


Before diving into the nitty-gritty of Google Ads strategies, it's essential to understand the different types of campaigns available. Google Ads offers several campaign types, each designed to achieve specific advertising goals.


Let's take a closer look at the main campaign types:


1) Search campaigns


Search campaigns are the most common type of Google Ads campaign. They allow you to show text ads to people who are actively searching for keywords related to your business. These ads appear at the top or bottom of the search engine results page (SERP), making them highly visible to potential customers.


2) Display campaigns


Display campaigns are all about visual advertising. With display campaigns, you can show image or video ads on websites, mobile apps, and YouTube. This type of campaign is great for building brand awareness and reaching a broader audience.


3) Video campaigns


As the name suggests, video campaigns focus on video advertising. With video campaigns, you can show ads on YouTube and across the Google Display Network. Video ads are a powerful way to engage your audience and tell your brand's story.


4) Shopping campaigns


If you're an e-commerce business, shopping campaigns are a must. These campaigns allow you to showcase your products directly on the search results page, complete with images, prices, and other relevant details. Shopping campaigns are highly effective for driving sales and increasing your online visibility.


By understanding the different types of campaigns, you can choose the right one that aligns with your business goals and target audience. Each campaign type requires a unique approach and set of strategies, so it's essential to familiarize yourself with the nuances of each.


Setting up your Google Ads account


Now that you have a good understanding of why Google Ads is important for businesses and the different campaign types available, it's time to set up your Google Ads account. Setting up your account is a straightforward process that involves a few key steps. Here's a step-by-step guide to get you started:


1) Sign up for a Google Ads account


Visit the Google Ads website and click on the "Start Now" button. You'll be prompted to sign in with your Google account or create a new one if you don't have one already. Once you're signed in, you can proceed to create your first campaign.


2) Define your campaign goals


Before jumping into creating a campaign, it's crucial to define your goals. What are you trying to achieve with your Google Ads campaigns? Is it to drive website traffic, generate leads, increase sales, or raise brand awareness? Clearly defining your goals will help you make informed decisions throughout the campaign setup process.


3) Choose your campaign type


Based on your goals, select the appropriate campaign type. If you're looking to drive website traffic, a search campaign might be the best fit. If your goal is to increase brand visibility, a display or video campaign might be more suitable. Remember, you can always create multiple campaigns with different objectives.


4) Set your budget and bidding strategy


Determine how much you're willing to spend on your campaigns and set a daily budget. Google Ads allows you to set a maximum daily budget that suits your business. Additionally, you'll need to choose a bidding strategy, which determines how you want Google to optimize your bids.


5) Define your target audience


With Google Ads, you have the power to reach a highly targeted audience. Define your target audience based on factors such as demographics, interests, and location. This ensures that your ads are shown to the right people who are most likely to be interested in your offerings.


6) Create your ad groups and ads


Ad groups are a way to organize your campaigns and target specific keywords. Within each ad group, you can create multiple ads that are tailored to different sets of keywords. Make sure to write compelling ad copy that grabs attention and entices users to click.


7) Implement conversion tracking


Conversion tracking is crucial for measuring the success of your campaigns. It allows you to track actions that users take on your website after clicking on your ads. By setting up conversion tracking, you can see which keywords and ads are driving the most conversions and optimize accordingly.


Setting up your Google Ads account is just the first step towards unleashing the potential of your campaigns. The next sections will delve into specific strategies and techniques to optimize your campaigns and achieve outstanding results.


Keyword research for Google Ads


When it comes to Google Ads, keyword research is the foundation of a successful campaign. Keywords are the words or phrases that people use when searching for products or services on Google. By targeting the right keywords, you can ensure that your ads are shown to the right audience at the right time.


1. Start with a seed list:


Begin by brainstorming a list of keywords that are relevant to your business. These can be general terms related to your industry or specific product or service offerings. This seed list will serve as a starting point for your keyword research.


2. Expand your list with keyword research tools:


To uncover additional keywords, use keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs. These tools provide insights into search volume, competition, and related keywords. Look for keywords that have a high search volume and low competition to maximize your chances of success.


3. Group keywords into themes:


Once you have a comprehensive list of keywords, group them into themes or categories. This will help you create targeted ad groups and write more relevant ad copy. For example, if you're a fitness coach, you might have ad groups for "weight loss," "strength training," and "nutrition."


4. Use keyword match types:


Google Ads allows you to specify the match type for your keywords, which determines how closely a user's search query must match your keyword for your ad to be shown. The different match types include broad match, phrase match, exact match, and broad match modifier. Experiment with different match types to find the right balance between reach and relevance.


5. Continuously refine and expand your keyword list:


Keyword research is an ongoing process. Monitor the performance of your keywords and regularly update your list based on new trends and insights. By staying on top of keyword research, you can ensure that your campaigns are always optimized for maximum impact.


Creating effective Google Ads copy


In the world of Google Ads, your ad copy is what captures the attention of potential customers and entices them to click. Writing compelling ad copy is essential for driving clicks and generating conversions. Here are some tips to create effective Google Ads copy:


1. Craft a compelling headline:


Your headline is the first thing people see when your ad appears on the search results page. Make it attention-grabbing and relevant to the user's search query. Include keywords whenever possible to increase the visibility and relevance of your ads.


2. Highlight unique selling propositions:


What sets your business apart from the competition? Whether it's free shipping, a money-back guarantee, or a limited-time offer, make sure to highlight your unique selling propositions in your ad copy. This helps differentiate your business and encourages users to choose your ad over others.


3. Use persuasive language:


Persuasive language can make all the difference in driving clicks and conversions. Use words like "exclusive," "limited-time," "get started now," and "save" to create a sense of urgency and encourage action. Experiment with different ad copy variations to see what resonates best with your audience.


4. Include a strong call-to-action (CTA):


A call-to-action tells users what you want them to do next. Whether it's "buy now," "learn more," or "get a quote," make sure your CTA is clear and compelling. A strong CTA can significantly increase click-through rates and conversions.


5. Test and optimize your ad copy:


Don't settle for the first version of your ad copy. Test different variations to see which ones perform the best. A/B testing allows you to compare the performance of different ad elements and optimize accordingly. Continuously refine your ad copy based on data and insights to improve your campaigns' effectiveness.


Creating effective Google Ads copy requires a combination of creativity, strategic thinking, and data analysis. By following these tips and continuously refining your ad copy, you'll be able to create ads that drive results and maximize your return on investment.


Optimizing your Google Ads campaigns


Setting up your Google Ads campaigns is just the beginning. To truly unleash the potential of your campaigns, you need to continuously optimize and refine them. Here are some strategies to optimize your Google Ads campaigns for maximum performance:

Monitor and analyze campaign performance



Regularly review the performance of your campaigns to identify areas for improvement. Look at key metrics such as click-through rate (CTR), conversion rate, and cost per conversion. Identify underperforming keywords, ad groups, or campaigns and make the necessary adjustments.

Refine your targeting


As you gather more data, you'll gain insights into your target audience's behavior and preferences. Use this information to refine your targeting and reach the most relevant audience. Adjust your demographics, interests, and location targeting to ensure your ads are shown to the right people.

Optimize your bidding strategy


Your bidding strategy plays a crucial role in determining how your ads are displayed and how much you pay for each click. Experiment with different bidding strategies, such as manual bidding or automated bidding, to find the one that works best for your goals and budget.

Implement ad extensions


Ad extensions allow you to provide additional information and increase the visibility of your ads. Utilize ad extensions such as site links, call extensions, and location extensions to make your ads more informative and compelling. Ad extensions can improve your ad's visibility and click-through rate.

Implement remarketing campaigns


Remarketing campaigns target users who have previously visited your website but haven't converted. By showing ads to these users as they browse the web, you can encourage them to return to your site and complete their purchase. Remarketing campaigns can be highly effective in driving conversions and maximizing your ROI.


Optimizing your Google Ads campaigns is an ongoing process. Continuously monitor and analyze your campaigns, and make data-driven decisions to improve their performance. By implementing these optimization strategies, you'll be able to maximize the effectiveness of your campaigns and achieve outstanding results.


Tracking and measuring the success of your Google Ads campaigns


To truly unleash the potential of your Google Ads campaigns, you need to track and measure their success. Tracking and measuring allow you to understand what's working and what's not, and make informed decisions to optimize your campaigns. Here's how you can track and measure the success of your Google Ads campaigns:


1. Set up conversion tracking:


Conversion tracking is crucial for understanding the impact of your campaigns on your business goals. It allows you to track actions that users take on your website after clicking on your ads, such as making a purchase or filling out a form. By setting up conversion tracking, you can see which keywords, ad groups, or campaigns are driving the most conversions and optimize accordingly.


2. Utilize Google Analytics:


Google Analytics provides a wealth of data and insights about your website and its visitors. By linking your Google Ads and Google Analytics accounts, you can gain a deeper understanding of how your ads are driving website traffic and conversions. Use Google Analytics to track important metrics such as bounce rate, average session duration, and goal completions.


3. Set up custom reports and dashboards:


Custom reports and dashboards allow you to visualize and analyze your campaign data in a way that's meaningful to you. Use Google Ads' reporting features to create custom reports that focus on the metrics that matter most to your business. By analyzing this data, you can identify trends, uncover opportunities, and make data-driven decisions.


4. Continuously test and optimize:


Testing is an integral part of tracking and measuring the success of your campaigns. A/B testing allows you to compare the performance of different ad elements, such as headlines, call-to-actions, or landing pages. Continuously test and optimize your campaigns based on data and insights to improve their effectiveness.


Tracking and measuring the success of your Google Ads campaigns is essential for driving continuous improvement. By implementing conversion tracking, utilizing Google Analytics, and setting up custom reports, you can gain valuable insights into the performance of your campaigns and make informed decisions to optimize them.


Conclusion


Google ads are a great way to get your business seen by your ideal customers. Once you have your Google ads optimised, running Google ads for your business can be the best investment you can make,


If your systems can handle the lead flow, your sales team are converting at a high rate, and your service is top-notch.


If you need any help with advertising with Google ads or setting up your business ready to handle the increased lead flow, click the link below.


Book a meeting here


Or Call 07 5224 2085

Marketing & Advertising - No.3 Perception Driver

By David Clarke • September 18, 2024
Welcome to the next installing enthrallment of our blog series on the 7 Fundamental Perception Drivers in Business. Today, we dive headfirst into the exhilarating world of Marketing and Advertising. Get ready to embark on a thrilling journey where we uncover the secrets to shaping your business perception and captivating your audience. Think of marketing and advertising as the dynamic duo that holds the key to making a stellar first impression. Just like a first date, these powerful tools are your chance to sweep your audience off their feet and leave an unforgettable mark. Picture this: your marketing and advertising are the outfit you choose for your date, and you want to make sure it's absolutely spot-on and not a hair out of place. Because we are comparing things to a date let’s keep it going and get into some pre meal drinks! Let's kick things off by talking about the tone of voice. Imagine it as the music playing softly in the background, setting the mood for your date. In the realm of marketing and advertising, your tone of voice tells a story, reveals your personality, and evokes emotions in your audience. Do you want to be seen as fun and quirky, injecting a dose of humour into your brand? Or maybe you strive to establish yourself as a trusted professional, offering reliability and expertise. Perhaps you'd like to strike a balance between the two, embodying a brand that's both approachable and credible. Whichever tone you choose, ensure it aligns seamlessly with your brand identity and resonates with your target audience. Ok, so we’ve had a drink and checked the menu out… it’s time for the entrees! Now, let's turn our attention to the captivating power of visuals. They say a picture is worth a thousand words, and in the realm of marketing and advertising, this is just so true. Imagine your marketing images as the decor of the restaurant where your date takes place. They create the atmosphere, set the scene, and tell a compelling story about the unique experience your brand offers. Whether you opt for bold and vibrant visuals that catch the eye or prefer a more refined and understated aesthetic, make sure your images are of the highest quality. Just like a fine dining experience, your visuals should captivate your audience and leave them hungry for more. Lastly, let's discuss the channels through which you communicate with your audience. Imagine this as choosing the perfect location for your date. Do your target customers frequent social media platforms, where they share memes and engage with entertaining content? Or do they gravitate towards industry magazines, hungry for the latest trends and insights? Perhaps they prefer the intimacy of email newsletters, cherishing the personalized touch. Understanding where your audience hangs out allows you to select the right platform to reach them effectively. By choosing wisely, you can ensure your message lands right in their sweet spot. The main meals have arrived! Congratulations! You now possess the foundational knowledge of the three key elements in Marketing and Advertising. (We actually have another blog you may like to read that discusses the difference between the two in greater detail I will link it below.) But remember, it doesn't end with a fantastic first impression. Just like a first date, it's about building a relationship that stands the test of time. Marketing and advertising serve as the gateway to a long and prosperous journey with your audience. Engage, connect, and continue to nurture the relationship you've built. Listen to your audience, their feedback, and their needs. This valuable information will guide you in crafting future campaigns that resonate deeply and keep them coming back for more. Injecting humour into your marketing efforts can be a game-changer, as laughter is the universal language that bridges gaps and creates lasting connections. Sprinkle your campaigns with clever wit, puns, and anecdotes that make your brand unforgettable. Now it’s time for some dessert before we finish off with a nice nightcap! To truly excel in the ever-changing world of marketing and advertising, embrace the power of storytelling. Humans have an innate love for stories that transport us, stir our emotions, and leave a lasting impact. Weave captivating narratives that showcase your brand's journey, its triumphs, and the lives you've touched. Invite your audience to become part of the story, the heroes who can't resist the call to action. Mmmm the nightcap! In conclusion, marketing and advertising are the lifeblood of your business perception. They shape how your audience perceives you, how they connect with you, and how they choose to embark on the journey with your brand. So, go forth and conquer the world of marketing and advertising with confidence, humour, and the power of storytelling. Remember, you're not just selling a product or service; you're creating an experience, a bond, and a lasting impression. Keep an eye out for our next captivating blog, where it’s not so much about you… where we'll unravel the next perception driver “Customer Service”. Until then, go forth and conquer the world of marketing and advertising, one unforgettable campaign at a time and remember to “Do it Different”.

Branding! The 2nd Fundamental Perception Driver

By David Clarke • September 18, 2024
Ah, branding. It's like the secret sauce for success, the glittery unicorn of business. All those business gurus can't be wrong, right? Every one of them is shouting this from the rooftops and throwing their own spin on it. So while I sit here on the lounge with a dog trying to play ball with me at 9:30pm on a Thursday night, let's dig deeper into the mystical realm of branding and uncover its true essence, shall we? First things first, let's clear up a common misconception: branding is NOT just about having a fancy logo. The logo is merely the tasting platter in the all you can eat buffet that is your business. YES, your logo is important, like the candles on a birthday cake or the colour of your shoes to match that outfit you're wearing out on Saturday night. But branding goes way beyond that. It's like the entire cake or outfit! Every little detail of your business should scream your brand's name. So, what in the world is this enigmatic thing called a brand? Well, think of it as your business's personality, its persona. Just like each person has their own unique quirks, attitude and style, your business has its own vibe too. And just like your personality affects how people perceive you, your brand affects how people perceive your business. It's like a first impression on steroids. But hold your horses, before you start sketching out logos, you need to unravel the deep mysteries of your business's personality. What are your company's values? What makes you stand out from the crowd? What gets your customers' hearts racing? Answering these questions will unlock the secrets to your brand's personality. Once you've decoded your brand's personality, it's time to bring it to life visually. This is where the magic happens, and things get real. Choose your colors, fonts, and logo design wisely, as they will become the visual embodiment of your brand's soul. Are you a wild and playful brand? Then unleash a vibrant color palette and a font that dances like nobody's watching. Or maybe you're a sophisticated, high-end brand? In that case, embrace the elegance of a sleek logo and a minimalist design that screams "I'm fancy!" But wait, there's more! Your brand is a living, breathing creature. It must grow and evolve as your business spreads its wings. That means you need to give it a check-up every now and then, like a trip to the brand doctor for a quick nip and tuck or face lift. Make sure your brand stays fresh and relevant, reflecting the ever-changing landscape of your business. Treat it like an inside plant and nurture it periodically. Neglect it, and it'll wither away faster than a forgotten salad stuck in the back of the fridge. So, to sum it all up, branding is the grand master of all things business. It's not just about a logo, it's about creating a captivating personality for your business. Let it infiltrate every nook and cranny of your operations. And remember... consistency, embed it into everything, because consistency is key! Your website, social media, ads, and even your packaging should all be singing the same brand tune. That's how you build recognition. Repetition Builds Reputation! Now, armed with this newfound wisdom, go forth and conquer the branding world! Take a big juicy bite out of that branding apple and create a brand that will make heads turn and tongues wag. Branding is a journey and every journey begins with the first step so take time to map your route, wear appropriate footwear and don't be afraid to change directions if that path isn't getting you where you need to be. Remember, beautiful people, branding is your secret weapon. Embrace it, nurture it, and let it guide you towards the land of success. May your brand shine brighter than a disco ball in a lightning storm, and may your customers fall head over heels in love with your irresistible charm. Now go, go forth and brand like there's no tomorrow!

1st Perception Driver - Physical Appearance

By David Clarke • September 18, 2024
Ok so first of all, let's take a minute to talk about the monkey in the room - physical appearance. And no, we're not talking about Kim Kardashian's latest plastic surgery seen above. We're talking about the importance of physical appearance in business. Yes, we know, you're probably thinking, "But I have a great personality, why should I care about looks?" Well, sorry to burst your bubble, but in the business world, regardless of size, service or audience, looks matter. Just like we all do when we deal with businesses that aren't our own, customers make judgments about a business within seconds of entering the store, seeing your office or more recently looking at your website. And regardless of being told from the parental figures in our lives as we were growing up let's be real, we all still tend to judge a book by its cover. Think of it this way, your physical appearance is like getting dressed for a first date. You want to make a good impression so you put in the effort to look your best. The same applies to your business. You want to make a great impression on your customers, so you need to put in the effort to make your physical appearance stand out. You want your business to look attractive and enticing! So, let's talk about some tips to make your physical appearance shine. First and foremost, cleanliness is key. No one wants to visit a dingy, cluttered store or office. Same goes for your businesses digital appearance. When it comes to photos, designs and socials, customers are evaluating constantly forming perceptions about your business before they have had any contact. It's like going on a date with someone who hasn't showered in a week and have taken the ripped jeans look to an entirely new level - not a good look. Keep your store or office well-lit, clean, organised and also be mindful of your digital appearance. Things can look aged very quickly online. Next up, colours and designs. Choose colours and designs that complement your brand and create a welcoming atmosphere. Please don't go overboard with neon colours; we're not trying to blind customers as they walk through the door. A little bit goes a long way. Now, let's talk about the small in-store details. Fresh flowers or a bowl of candy might seem insignificant, but they can make a huge difference. And smells, have you ever walked into a store and smelled something so enticing that it just grabs your attention? Yes? These small things can trigger emotions and feelings in us that bring back memories or just make us feel comfortable. Small touches like these can create a lasting impression on customers. Let's not forget about company vehicles and uniforms. Keeping them clean, well-maintained, and looking sharp is essential in reflecting the professional image you want to project. Nothing screams unprofessional more than a rusty company van with a 'honk if you're horny' bumper sticker. I have touched on it a little bit so far but you might be thinking, "But I don't have a physical store or office, what should I do?" Fear not! Physical appearance goes beyond brick and mortar. If you're an online business, your website is your virtual storefront. Designing a well-structured website, easy to navigate, and visually appealing is essential. It really is all about the user experience. Hiring a professional web designer is totally worth the investment. Navigating the minefield that is website design and optimisation can get very overwhelming for most business owners especially when trying to "Go the cheap route" and doing it themselves. There are some websites that would give you a migraine. Last but not least, social media presence. Your online presence is an extension of your physical appearance. A well-designed profile and cover photo can make a huge impact and help you stand out from the crowd. So, please don't use blurry photos or pictures of yourself from your graduation day 25 years ago. In conclusion, physical appearance is a crucial component of your brand's perception. Your physical appearance should reflect your business's values and personality. Remember, you only have one chance to make a first impression, so make it count! Just like how putting a nice suit and tie on or sliding into that new dress can make you feel confident, presenting your business in the best light possible can do wonders for your brand. Don't let your business look like a monkey wearing lipstick! There's no need to go all-out and hire a personal stylist, but taking the necessary steps can make all the difference.  Please feel free to subscribe to The HOG BLOG below or reach out if you want to discuss how we may be able to help your business get to that next level.

The 7 Fundamental Perception Drivers

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Marketing VS. Advertising

By David Clarke • September 18, 2024
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The Struggle is Real!

By David Clarke • September 18, 2024
Yes! The Struggle is Real! What are the unique marketing challenges your business struggles with? Small businesses face a unique set of challenges when it comes to marketing. On one hand, they have limited resources and budgets, making it difficult to compete with larger corporations that have more resources to invest in marketing. On the other hand, small businesses have to be creative and find ways to stand out in a crowded market. This can be a delicate balancing act, but it's essential for the success of a small business. In this blog, we'll explore some of the common obstacles that inhibit small businesses from marketing effectively and how they can overcome these challenges. Lack of Marketing Knowledge One of the biggest challenges small businesses face is a lack of marketing knowledge. Many small business owners are experts in their field, but they may not have a background in marketing. Without a clear understanding of how to reach their target audience, they may struggle to get their message across and generate leads. Limited Budget Small businesses often have limited budgets, making it difficult to allocate resources to marketing. This can be a major barrier to reaching their target audience and building brand awareness. Even if they do have a marketing budget, they may not have enough resources to create a comprehensive marketing plan, making it challenging to reach their goals. Time Constraints Small business owners are often stretched thin, juggling multiple responsibilities and tasks. Marketing can take a backseat, especially when there are more pressing business needs to attend to. This can make it difficult to allocate time and resources to marketing and to create and execute a comprehensive marketing plan. Difficulty Reaching the Right Audience Another common challenge for small businesses is reaching their target audience. With so many options for advertising and marketing, it can be difficult to determine which channels will be the most effective for reaching their target audience. Additionally, small businesses may struggle to compete with larger corporations for advertising space, making it difficult to reach their target audience through traditional advertising channels. Fear of Failure Small business owners may also be hesitant to invest in marketing for fear of failure. Marketing campaigns can be expensive, and if they don't see results, it can be discouraging. This fear of failure can lead small businesses to avoid marketing altogether, even though it is essential to their success. Despite these challenges, small businesses can still market effectively while keeping it cost-effective and enticing to their customers. Here are some strategies that can help:  Get to Know Your Target Audience Before you start marketing, you need to understand your target audience. Who are they and what do they care about? This information will help you create marketing materials that resonate with your target audience and attract their attention. Utilise Digital Marketing Channels Digital marketing channels can be a cost-effective way for small businesses to reach their target audience. Social media platforms like Facebook, Instagram, and Twitter are a great place to start, and they allow you to reach your target audience where they are already spending their time online. Leverage Content Marketing Content marketing can be an effective way for small businesses to reach their target audience, build brand awareness, and generate leads. Blogs, videos, and infographics can be used to provide valuable information to your target audience and to position your business as an expert in your industry. Utilise Referral Marketing Referral marketing is a cost-effective way to reach new customers and to build brand awareness. Encourage your satisfied customers to spread the word about your business and to refer their friends and family. Partnering with Other Small Businesses Partnering with other small businesses can help you reach a new audience and to build brand awareness. Consider teaming up with a complementary business to offer joint promotions.
Local SEO

Local SEO: Create A Winning Strategy Through These Proven Tips

By Kieran AMS • August 28, 2024
Everyone around you is talking about the new pizzeria café in the town that serves the best Italian pizza. Your cravings are on Cloud 9. What would you do? Of course, take out the phone and search for the best pizza joints in the town. How will that pizzeria café appear in your searches? The answer is simple, via local searches or technically speaking, Local SEO. A marketing report states 88% of consumers do a local search on their phone visits or call the store within a day or the same day. 46% of all the user intent searches are targeted towards local searches only. It shows to thrive in today’s business market a strong local strategy is mandatory. Moreover, a robust and user-oriented SEO strategy will work out to reach the local people. Therefore, “Deliver more than expected.” Why Does Your Business Needs a Local SEO Strategy?
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Build Your Online Reputation With These Must-Have Website Features In 2023

By Kieran AMS • August 28, 2024
Website without visitors is a lost ship on the horizon”. The world has seen massive growth in online marketing in the past few years. If you want to become part of the big league, get the best web design services from the right experts. A cutting-edge, user-friendly, and highly functional website must be your motto. Get the right website features embedded to make your website grow among your target audience. Website Growth in Modern Digital Landscape The Internet has made the world more accessible and people use their Smartphones to get knowledge about your business through your website. It works as the store or shop for your business. A great website lets viewers know what you are experts in and what your products and services are. Mobile internet usage has grown in the last 5 years to 55% . It is stated that 72.6% of mobile users will access the internet from their smartphones by 2025. Developed nations are already a part of the modern digital landscape. The popular web design agency in the US and Australia, AMS is helping its clients to double their revenue from the time they partner with them. They make sure to keep an eye on trending website features to help their client’s business to grow manifold. Website, Systems and lead flow. With efficient systems, comes a scalable and sellable company. Take the time to create this from the start. Top Website Features Every Website Must Have in 2023 1. Website Loading Time and Speed The website loading time and the speed features are here to stay. It is a critical web design standard that websites need to maintain. People want the websites to load quickly, or they will leave the page abruptly. The speed should be quite fast and your website must load within two to three seconds. Always remember the website loading speed directly affects your revenue. If your target audience cannot see what you sell, you cannot make sales of your product/services. 2. Embed Considerable Media Elements An attractive website has many audiences compared to a simple and empty website. The media elements like videos, images, animation, etc., will make your website look great. You can create backlinks or make them more appealing with the help of GIFs or illustrations. This way you can glue your target audience to your website for a long time. People may end up becoming your loyal customers too. 3. Proper Navigation Who would like to scroll through a website that does not provide proper information? Well, no one is ready to do that. Therefore, user-friendly navigation is a feature significant for every website. It will help in converting the visitors into full-time paying customers. By helping the visitors to find the right product with proper navigation, you will let your customers keep coming back. 4. Using the Search Feature This feature is quite vital for websites nowadays. As per Moz’s survey , almost 30% of website visitors perform an on-site search. It helps them to find the product without any hassle. An optimized site search will help your website users to find the products fast and can access various types of services too. You must use the right keywords that you feel your users will use. The best part of the navigable search feature is that there will be a higher chance of visitors returning to your website to make purchases. 5. Clear and Strong Call-to-Action Statement A good website has good blogs, descriptive content providing information about products and services, and a good call-to-action statement. You require a strong and compelling call-to-action statement to make your point clear to your visitors and customers. It will help the users to know what’s next on your website. Your CTA must describe what you want your immediate customers to do. Whether you want them to sign your newsletter to receive discount details in their emails or you are leading them to purchase certain types of products. Each web page must have a clear call-to-action statement to increase the conversion rate. Make sure your website must not sound too sales-y. It will make your users feel overwhelmed, and they may leave your website. Get the Best Website Features Included by the Right Agency! A successful website has versatile features to attract users to their website. AMS is a professional web design company. We help service based businesses grow their web reach and attract more leads and sales. You can talk to our dedicated experts to discuss your target audience and website growth. Or, book a call today and get a free business growth audit. You will get free gold nuggets of knowledge to implement into your business. We aren’t just a marketing company, we’re a marketing company that has grown a successful service based business in the trade sector before, and know helping others do the same.
Web design

Top 7 Web Design Tools Designers Can Use In 2024

By Kieran AMS • August 28, 2024
The internet is an astounding place where a person buys, sells, and learns many new things. A website is a key component for creating awareness about the products and services. According to Forbes , there are more than 1.13 billion active websites globally. In 2023, 71% of businesses will have a website, and 28% of these websites will conduct business online. It shows how fast the world changes, and you must have unique ideas to create a notable online presence. Web designers can help you create a customized website that will generate traffic. Each website comes with different requirements, and only skilled designers can make your website more aesthetic. Modern web design tools will make the work easier. Let us take a sneak peek at the best web design tools for 2023.
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